Thursday, June 24, 2010

Our New Ad in Wend



We have never really considered advertising in publications outside of cycling, not that they we had anything against them, but usually they are more pricey than we can afford. Wend is an outdoor magazine, but not quite the behemoth that Outside is. They asked repeatedly for us to be in it. We read the freebie issues they sent us and were quite awed by the stories and photos adventure and wanderlust. Our interest was piqued, but kind of forgot about it for a while. But then we just happened to connect with photographer/adventurer Rick Gunn around the same time. He offered to let us use some of the photos from his trip around the world. That's him with his Soma Groove in the background.
Our first ad is in Issue 2 which features photos from the wekeepgoing.com guys and the one above with Rick will be in Issue 3. Try to find Wend on the newstand. Tell us what you think of the magazine. We want to get an idea how many bike riding people read it/like it, etc.

6 comments:

Patty said...

Cool. I think the image is a huge departure from the typical 'bike' ad usually geared (pun intended) towards roadies, hipsters or free riders. Where is the ad for the adventurous soul out on a bike quest - here it is! Great work.

Sami said...

A great visual compilation of cycling and outdoor adventure. The ad proves in and of itself that the two can go together hand in hand. Awesome!

ian said...

Wow, That is the perfect shot for that magazine. Screams adventure!!

Somacisco said...

Thanks for the comments. Rick had so many cool shots to choose from. Too bad it was only a half page size. Almost doesn't do the photo justice.

Alastair said...

Really nice stuff - well done!

Anonymous said...

The Wend ad is so great. That magazine is a million times better than Outside which is basically just a catalog. I really like the stuff you folks are putting out. Very much looking forward to the Riv collaboration. Keep up the good work