Friday, May 11, 2012

We love these guys!

It's been said that we are in the middle of a Bicycle Renaissance in this country. For the first time in 30 years there is significant interest in custom bicycles outside of racing. The last time there was this kind of innovation was at the advent of mountain biking back in the 70s and 80s. You might think as a one of the larger purveyor of semi-custom bicycles we would have it in for the small custom builders like these guys, but in fact it's quite the opposite. We value the small builders for their artistry and for the inspiration that they give us to produce better and more innovative products. The average Soma customer is more likely to be knowledgeable (aka a geek) about bikes and have a very specific goal in mind when they are building their bikes. Some people might even call them picky, but we're the same way about our own bikes. So here's some inspiration, while you're plotting your next build.


Based just north of San Francisco in Santa Rosa, Sycip has been pumping out gorgeous bikes for over 20 years.

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