The usually go-to color, black just isn't a good color for mixtes.
We just finished doing a few years of white.
Red and silver? No thanks.
"Wait, how about blue. Blue is a 'safe' color. It's calming. Lots of people like it or at least don't have strong feelings against it. Look at all the people wearing blue jeans." Different versions of this conversation happened while discussing different models.
So we ended up choosing blue for this year's Buena Vista, the ES road frame, the Sandworm fat bike frame and the yet to be unveiled Saga touring frame. Different shades and intensities of blues, but blue nonetheless. So if your favorite color is blue, this is a great year for you to get a Soma.
|Build was by American Cyclery for a client who either had her previous mixte stolen or damaged, Forget which.|