New Trick Lever for Fixed Gear Bikes from Dia-Compe

You may have seen this already on some blogs, but it is now officially in the U.S.
The Gran Compe Shot Lever is a novel lever design that allows the rider to brake with either hand. Official word is that it is a "sub lever" which I gather means don't expect it to be as powerful as normal levers. One warning: Do not try to pull both levers at once. It isn't designed to work that way.

Dealers: These are available at distributor Merry Sales now. We expect to get these on the Soma Store next week some time. Price will not be cheap: $69.95. In black or silver. The piece of coiled metal cable housing is included.