Soma In Japan

Soma Fab visited Japan for the first time in 13 years. Of course Soma's parent company has been doing business in Japan for over a hundred years, but we mostly see our Japanese friends when they come to SF on the way to Interbike or visiting their California customers. So it was kind of a big deal to be invited to speak at Tokyo San Esu's open house. We were also invited to tour some historic Japanese factories who make some of our favorite products like Panaracer, Yokozuna, Izumi Chain, Mikashima Pedal, Ostrich Bag, Nitto and Honjo Kokken. We also visited several cool shops around Tokyo.

Stay tuned for more photos from the trip.