Tuesday, March 9, 2010

Many Updates On 2010 Frames

We will be receiving our first batch of 2010 frames next month. We don't go by model year, but we happened to group a lot of exciting changes to hit this spring, so calling it '2010' seems appropriate.

A quick run-down by model:

(UPDATED 5/27) There will be a special edition Rush with Tange track ends, sans bottle bosses khaki green paint and alternative graphics/headbadge.

The current design with laser cut track ends will still be available in Slick Black and Pearl White. We'll see later in the year which version is preferred by dealers and customers.

Double Cross:
Our do-all frame gets a creamy Ivory paint job. New "rising sun" headbadge.

Double Cross DC:
Same ritzy but understated Midnight Silver paint. New "rising sun" headbadge.

Our road sport frame gets its name shortened to reduce confusion with our "Smoothie" road race frame. One color: Deep Metallic Red. Geometry gets tweaked on the smaller sizes, but you still have your choice of 11 sizes. New "rising sun" headbadge.

Keeping the Pearl White from last year, but with refreshed decals. New "rising sun" headbadge.
Matching steel fork available.

The touring frame keeps its Navy with cream panels paint job, but gets the new "rising sun" headbadge.

Our lugged road sport frame will stay Slick Black, but will get new decals and the "rising sun" headbadge.

New metallic head badges: You'll see the 'rising sun' badge on most models.
The "Sutro Fog" badge is planned for the Rush and a couple of other models.

Buena Vista:

Our Bacardi White mixte frame will be offered along with a new Metallic Graphite paint. Decals will be not be removable this year. People seemed to prefer permanent decals on this model, though we've spied one awesome whited-out BV on the web. The White will get the "rising sun" badge and the Graphite will receive the "Sutro fog" headbadge

Our classic hardtail will be offered in one color for 2010 -- Capucchino. New "rising sun" head badge. But we intend to offer the older colors - Slick Black and Baja Blue - through the summer.

Our 29er frame will come in a kickin' Candy Apple Green. Other colors discontinued. New "rising sun" head badge.

Same color scheme as last year...Carmelized Orange with cream panels. Still one of the most handsome 650b hardtails around. New "rising sun" head badge.

That's it for now. Any models not mentioned here will be discussed on a future post. We have no photos of new colors yet. Sorry.


Anonymous said...

I love the rising sun head badge. I wish Rush comes with it. Any chance purchasing it separately and replace it your own?

Anonymous said...

What happend to the redesigned Groove frame with adjustable dropouts and 100mm fork geometry?

Mile High Mark said...

I have a 58cm Saga on order, and I'm really, really pleased to see the new head badge.

Somacisco said...

Anon 1: We should have some badges available separately.

Anon 2: The redesigned Groove is still in testing, and may be a mid-year release. We'll have some news on this bike soon.

Mile High Mark: Glad you like the new badge!

It was a lot of back and forth, working with these new logos. We wanted to embrace our old branding, while giving it a fresh new face. You guys have seen the Sutro-logo around of course, we did a cap and stickers with it. Keep in mind, when you see the frame graphics, especially the re-design of the downtube logo, you will see how the different head badges fit their respective frames. Its something best taken in the context of all the frame graphics. The style of font used on the side of the Sutro badge is the same thing that will be on the downtube, giving it a very classic, somewhat playful feel.

We're really excite to unveil the line in its entirety, and we hope everyone will find something they like!

Anonymous said...

That new headbadge looks really nice. I was initially sad that there was no black Rush but I may just pick up a green. Are there any shots of it?

Anonymous said...

Deep Metallic Red for the ES? Any photo's?

Anonymous said...

Diggin the new headbadges...summer is ridin fast on a tailwind and sort of want to take a nice ride in gg park...thinkin the buena vista is da ticket..time for a new build

Anonymous said...

Any word on the Van Ness frameset? I'd be all over a pearlescent white frameset with the sutro badge.

alex wetmore said...

I heavily modified my wife's Buena Vista and would love to get a new headbadge for it. The rack also has a sunburst motif and it would fit right in.

Is there a way to order the headbadge and a replacement decal set to put on after getting the bike repainted?

You can see the modifications that I made here: