We at Soma don't really go looking for Brand Ambassadors all that often. However we recently picked up Planetarki.ru as a our distributor in Russia. Since Soma is totally new to this huge country, a brand ambassador seemed like a good move. Konstantin of Planetarki connected us with Karina, who may be the only woman working as a bike mechanic in Moscow, maybe all of Russia. She also runs her own bicycle discussion group on VK (Russia's equivalent to Facebook) where she has over 2000 members. A few may have joined to find out who is this woman who imagines herself a real bike expert, but most have no problem with her and are happy to swap experience and knowledge with her. We are honored to have her on board.
Hello! My name is Karina Simonova. I grew up in a small village near Smolensk, at the age of 18 I moved to St. Petersburg to study. There, in a big city, I realized that the best way to get around is a bicycle. So I bought an inexpensive used bike and used it as my main transport. It often broke down, and I, a poor student, had no money for maintenance and repairs. So I had to learn to fix it myself. At first, cycling friends helped me with simple questions, but I mastered more complex repairs myself.
A few years later, I got a job as a salesperson in a bicycle shop. A year and a half ago I moved to Moscow - there I found work as a bicycle mechanic at Mosgorbike. I am responsible for repairs and warranty service. Rumor has it that I am the only professional female bicycle mechanic in Russia.