Showing posts with label fixed gear. Show all posts
Showing posts with label fixed gear. Show all posts

Wednesday, March 20, 2019

Purple Reigns: Soma Rush Build









Build Details:
Rush, Matte Purple, 59cm
Crankset: IRD Defiant 46t
Pedals: MKS Sylvan Track, Soma cages/straps
Chain: Izumi
Cog: Soma: 18t
Hubs: Suzue ProMax, 32h
Tires: Soma Shikoro 700x28c
Rims: Araya SA730
Bars: Nitto B802, cut to 560mm
Stem: Soma Sutro
Seatpost: Soma
Saddle: Soma Hishou
Brakes: Dia-Compe BRS-100
Cable Housing: Yokozuna Italian Vintage Housing

This was a special build for an upcoming review.
Bike build by Pedal Revolution, SF.
Wheel build by Hands On Wheels, SF

Friday, February 10, 2012

Ride Like A Kid Again

We first started offering the Rush in 2001 when Soma was just born. Back then the whole fixed gear thing was still waiting for the starting gun to go off. In 2004 we started using the Tange Prestige tubing, and in 2010 we switched to the Tange dropouts. Two years ago we added our current head badges featuring the Sutro Tower. It still features the pure track geometry and killer styling that’s made it a favorite with riders for 10 years running.


I think the reason that the Rush has remained such a favorite is that it’s just good clean fun. Sure there are fancier track frames out there.  But when you ride a pure track bike the only thing that matters is what’s in front of you.  You may have only one bike, or you may have 10+ bikes, but when you ride the Rush you’re 10 years old, school is out and you can go wherever you want. It's not about how much your bike weighs. It's not about driving two hours to ride for 45 minutes. It's not about doing bar spins and 360s. It's not about getting sponsored by a soda company. It's about riding as far as you can without stopping. It's about riding all night. It's about pedaling so hard you throw up. It's about riding down the biggest hill you can find. It's about riding in the rain, and the snow. It's about riding in the hot sun with no hands while eating a burrito. It's about practicing track stands because you're friend need to catch up. It's about riding a bike when everybody else thinks your crazy for riding a bike. It's about riding until your tires have holes in them. It's about riding for the sheer unadulterated joy of being on a bike. So let's take back the streets.


Thursday, December 22, 2011

RIDER PROFILE: Ben Evans

Road to the Peruvian Andes. Photo: Jeremy Jensen

Ben Stuart Evans caught our attention when he sent us some breathtaking photos (shot by his riding partner Jeremy Jensen) of his epic trip riding from Oaxaca, Mexico to Caraz, Peru. They estimated to have ridden 3000 miles and gained a total of 50,000 vertical feet. They did these all on fixed gear bikes – Ben on his 2006 fiery red Soma Rush. He took his Rush [he says 'the Rush took him'] over countless mountain passes, through jungles and deserts, cities and hamlets, past glaciers and erupting volcanoes. They even did a 300-mile sailboat voyage across the Caribbean in hurricane season. What also struck us is that Ben is not just a simple adventure seeker, but has a passion for social work/public health. He was doing community health work in Oaxaca before his trip. On Dec. 4th he left the States to do work in Ecuador.

What's your name, age, and education background?

Benjamin Stuart Evans, 27 y.o., Masters of Public Health, Masters of Social Work; hometown St. Louis, MO

Jeremy Jensen; 29 y.o., Bachelor's in Construction Management; hometown Flagstaff, AZ

At the equator.


What kind of work have you been doing the last couple of years? Has it been more work or more exploring this past year?

My work over the past couple years has been a mish-mash of small jobs related to my field of study and totally unrelated work. I graduated in 2009 and immediately left Portland, Oregon for Oaxaca, Mexico where I worked with a couple of non-profit organizations. One of them, Puente a la Salud Comunitaria (Bridge to Community Health), works with families and farmers in rural Oaxaca to reincorporate a native grain, Amaranth, into the diet, agriculture and local markets of the region. My work with Puente, like my work with another organization that focuses on creating a space for children to lead their own community projects, was split between helping with organizational redesign and preparation for field work. I also taught English for a bit. One thing that I loved about each of those jobs was the ever-changing work environment--one day would be an hour-long meeting, the next would be a 16-hour day in the field. Since moving back to the states in December 2010, I've gotten my Wilderness EMT and worked on a fire crew with the Forest Service. [Editor: He is currently spending the winter in Ecuador working with a farming co-operative to identify mechanisms of social marginalization that affect their communities and thinking about how the co-op can start to address those inequities.]


Working with a non-profit in Oaxaca, Mexico

What is more satisfying/rewarding? Social work or riding?

Ay, I don't think I can quantify that one. They sort of feed off of each other. I'm a person who really needs that physical outlet, so I think I'm better able to tap into my creativity for work when I'm riding regularly. The flip side is that I am more motivated to ride when work is tough and I have ideas to process in the saddle. In that sense, work and riding are complementary for me, and mutually rewarding.

Canyon del Pato in Peru. Ben's "touring bike" is a 2006 Soma Rush. Photo: Jeremy Jensen


How did you train/prepare for long distance riding?

Honestly, my training was pretty sorry and Jeremy didn't train at all. I just tried to be in the saddle for at least 2 hours at a time a two or three days a week and ride really hard with weight for about a month leading up to the trip. We knew that the first few weeks of the tour would whip us into shape better than any training regimen, so we didn't worry about it too much. And frankly, sometimes, a midday mezcal was a bit more enticing than sweating up a mountain pass in the Mexican sun.


What ride/tour mistakes did you make you can tell us about to help aspiring touring cyclists to avoid?

Beware of expensive niche gear! I spent a lot of time and money researching the "best" racks for my handlebar bag and saddlebag, only to toss both of those pricy gadgets into a roadside trashcan when they failed two weeks into the trip. Keep it simple, bombproof and versatile when selecting gear. Use gear that you can replace or fix on the road (i.e.: broken plastic brace, not so fixable), gear that can serve a number of purposes, and then carry at least a couple of the most basic "refacciones" (spare parts; ex.: adjustable metal clamps, heavy weight zip ties, duct tape!) to get you through the most barren stretches of riding on your trip.

Avoid trip and route planning like the plague: I know it's hard not to plan, but seriously, just fly by the seat of your pants. The greatest fun on our tour was giving in to spontaneity 100% and enjoying the flexibility of riding for the journey, rather than the destination. Destinations change. Cranking through the rolling hills of Southern Mexico, Jeremy and I were stoked to be on pace for a 150 mile day and bent on making it happen when someone pulled over to chat with us roadside during a snack break. That someone ended up inviting us to stay the night on his brother's extravagant colonial hacienda just behind us--one of the most memorable events in 10 weeks on the road. We thought of the trip as a holistic adventure, not just a cycling one, and were repeatedly rewarded for that outlook. So take a load off, and forget the plan--the unforeseen will probably be far more spectacular than anything you can devise.

Sailing toward Cartagena, Columbia. Photo: Jeremy Jensen

Why did you choose to ride fixed? Just riding a geared bike would've been challenging enough.

We rode fixed out of necessity and love... which I realize sounds super cheesy, but it's fitting, really. Have a conversation in confidence with anyone who rides fixed and they'll explain to you the romance in it. It's just a special way of riding. We both had fixed gear bikes and no money to build anything different, but we had this amazing trip idea; it was going to happen. And we did it because we love riding fixed, it's simply an incredible feeling. The bike becomes a part of you. I'll be watching a sci-fi movie and people are jumping into futuristic robotic suits and using crazy mechanical body extension tools and such, and I always think, "Yeah, I already know what that's like." Jeremy had rode fixed from Bend, Oregon to San Diego the summer before, so when I asked him if he wanted to ride to Peru with me, we were both pretty decided on doing it fixed from the outset. The simplicity of it is so appealing on a long, remote tour. There's so little to break on the bike, and we matched our gear ratios so that we could sync pace and draft. And we never worried that we were in the wrong gear. It was the only gear! [Editor: Though he loves riding fixed, he did share that there are difficulties and unique challenges with touring on essentially a track bike, like carrying enough food/water or not having the comfort of fatter tires when riding gravel roads. Mr. Evan's views expressed in this interview are his own and are not necessarily those of Soma.]

Tuesday, May 3, 2011

Red Bull Ride + Style Report


Josh Boothby

The Red Bull Ride + Style was a fixed gear event like no other I've been to. Sure there was racing and trick comps, sure there were bikes, bikes everywhere of all shapes and colors. But since Red Bull picked Justin Herman Plaza, it drew a very diverse crowd. Some fans were new to riding fixed gear and never heard of any of the competing athletes at all. Many were not cyclists at all. You got tourists and just locals who came to enjoy the Embarcadero, the arts and craft fair and the farmer's market. It felt a little more like the expo at the SF Grand Prix a while back. At one point I was viewing the trick comp next to a 50-ish year old couple who were into it just as much as everyone else. And the crowd just generally thick for most of the day. Good job Red Bull.

The thing that stoked us the most was that our rider Jason Clary said he got the nod earlier in the week to be in this by-invitation event. Imagine how we were feeling when we saw him survive heat after heat in the 2-person track race around a narrow curvy track set up on the plaza and then take the trophy. Pake Bikes and us did a quick little video to congratulate him....

PAKE BIKES - THANK U JASON from somafab on Vimeo.


For a list of the winners go here.


Cutest top tube pad ever.


Some ladies brought out chalk and started writing
bike haiku. More pictures here.

Thursday, April 28, 2011

Three Fixed Gear Events in SF This Weekend



MashSF is putting two events including the Twin Peaks Time Trial on Sunday (which includes a race for geared bikes, too) And who can forget the high profile Red Bull Ride+Style event this Saturday. This all happening in the city which I first spied a One Less Fixie sticker 6 years ago. If the collective passion for fixed gear is losing steam, it is doing it very slowly. The "rage" of fixed gear haters may peter out first at this rate.


We are totally looking forward the Red Bull event.... not just to see the some of the more talented riders from around the world, but the art as well.

We were able to get our hands on the competitor's official schedule:

NOON: Qualifying for Track
1:15: Round of 16 riders Begins / Freestyle course closed for practice
3:00PM - Track Finals / Freestyle course open for practice
3:20PM - Freestyle Heat 1 begins (followed by Heat 2, 3 + 4)
4:40PM - Freestyle Finals
5:30PM - Awards Ceremony (Track + Freestyle)

Monday, April 25, 2011

Shorty Fatz Frame With Soma Condorina Bar


Dennis from Fixed Gear Gallery sent us this pic of a custom Shorty Fatz (now POPS Fabrication) 8-series frame he's testing. He was must've noticed how the lines of our Italian cafe racer- inspired bar complemented the unique-looking frame and asked us for one. Look for the review soon.
All their POPS frames are fillet-brazed in San Jose, CA.

Friday, March 4, 2011

Happy Friday

We actually got some news to make this a Happy Friday.
Mike Hardy, the guy who was hit by a car AND got his Soma Rush stolen while the paramedics were attending to his shattered knee, has recovered enough to do a little riding. See more pictures of his new Rush on the BBG Kansas City fixed-gear team blog. Thanks David!

Thursday, August 19, 2010

New Ad for the Rush Featuring Jason Clary

The photos for our ad already showed up on the Macaframa site and Prolly, so I guess we better break our silence.

Most companies will plan their advertisments out....do a bunch of concept sketches and ad copy, and have a long term plan of where and when to place the ads. You go get one (or two) idea approved by the boss. Proceed to scout locations, get bike builds specced and models ready. Go out and do the photo shoot based on the concepts. Lay everything out. Get final approval. The process is something like that.

Here's how we do it at Soma: We've been waiting for our guy Jason to build up his new Rush Special Edition for a few weeks now, so we could schedule a photo shoot. (He's been a little busy traveling as well with working with Maca.) Last week I heard he finally found an SG75 to finish off the build.

On Monday I texted him something to this effect, "I want to get a photo shoot going ASAP. Want to do an ad for Urban Velo." Funny thing is he misplaced his phone, so he never got the text.
But the next day I get a smart phone picture from him of his new Rush.

I contact Brad at Urban Velo to see when ad materials for the next ish. He says, "They are actually due today, but I can give you till Friday."

I say to myself "Dammit. We can't get a photo shoot and ad done before Friday. We got too much to do already."
So I resolved to do a quick n' dirty ad myself using the smart phone shot. It was nicely composed side shot of the bike against some graffiti art, but not too sharp though. I e-mailed a draft of an ad to Jason to look over. On Wednesday morning he calls me and says he wasn't feeling the copy I had written nor the photo he sent me and that he arranging an impromptu shoot this morning with his friend, Jayne. He promised she would send color corrected shots to me by mid-afternoon.

And in a few hours she DID -- to my surprise. The only thing that resembled professionalism in this process. The photos looked awesome, too, despite us not offering a lick of art direction. We didn't tell him how to build his bike or where to shoot. We probably would've suggested that he didn't slap so many stickers on it, but this is HIS bike, not ours. So we didn't sweat it; more legit we guess.

Julia (the other creative here) and I spent nearly the whole day working the photos into a variety of layouts. Finally finished about an hour ago. So despite our lack of planning, a misplaced phone, and that on Monday, we had absolutely nothing to work with -- everything seemed to come together OK.

Hope you get a kick out of this astonishing but true tale of working in the bike industry.

This is Jason's second Rush. He finds it a great frame for the type of rider he is...which fast, graceful, and a little insane. He's a stand out talent among fixed gear riders and we are glad he is riding a Soma.


One layout idea we were considering. Click to embiggen.
The actual UV ad we will keep under wraps. Photo by Jayne Liu

NO CASSETTES PART 12 JASON CLARY PART 2 from FonsecaFilms on Vimeo.



Jason doing what he does best from FonsecaFilms on Vimeo.

Wednesday, April 1, 2009

Soma Rush to Go ‘Full Monty’ with Removable Decals

In 2010 the Soma Rush track frame will be upgraded with nicer Tange track dropouts and have fully removable decals. Our graphic vision from the beginning was to go with extremely subtle decals, because we had heard many people didn’t want to be “rolling billboards”, but even with our low key graphics, we’d get requests for decals the owner can peel off. So in 2007, we released frames with removable downtube and top tube decals (with just the headtube and seat tube logos being permanent). The immediate response was positive. But after a few months, we’d started getting e-mails again requesting us to make ALL the decals removable.

At Soma, we always welcome customer input. But we were kind of torn with losing every speck of recognition on our most popular frame. It’s a pride thing.

We were so unsettled about this, we decided to consult a well known sports marketing company for a solution. They interviewed employees from a dozen bike shops they deemed “most influential and which best dimensionalized the fixed gear paradigm”
Their findings? They concluded that the track kids weren’t really after bikes with NO decals. “After taking off the original decals,... the majority of them apply a whole bunch of other stickers back on. These kids just like putting on decals and then peeling them back off. It’s like that bad habit of picking at the scab on your shin.”

Since they charged us a crapload of money,
we knew they were right.
Here is the unofficial reveal of the new graphics scheme for the 2010 Soma Rush. Each Rush frame will have 110 individual, removable, vinyl decals on the frame. (We calculate we can fit 130 on the 59 and 61cm). The kids can peel stickers to their hearts’ content. The marketing company estimates, “21% of the decals will NOT be thrown in the garbage, but actually end up stuck to a lamp post, mailbox or sideview mirror. That should help generate the critical guerilla marketing you’ve been lacking.” Freakin' genius.

Expect the new frames to drop in October.

[Update: Yes this was an attempt at April Foolery. We are happy to report that the 2010 Rush will really have all-removable decals, BUT just a sane & 'environmentally responsible' amount. There will be a new color... not sure what yet. And we are most likely using Tange's new track ends.]

Tuesday, December 30, 2008

Fixed Cross



One of our better dealers, The Bicycle Business, built up this sweet cross bike using a Soma Rush fixed-gear frame. Built with our gold Late Riser bars and camo Thick & Zesty tape with camo Velocity rims and green Sugino RD Messenger Cranks. They write,
"Most of the employees here have been riding their track bikes on the dirt for a few years and we finally decided to give up our secret!"


So here's a new sport you can try in 2009! Happy New Year.