Showing posts with label soma mini velo. Show all posts
Showing posts with label soma mini velo. Show all posts

Wednesday, August 3, 2011

Mini Velo Love





One of my friends in Japan forwarded this video of Mini Love, a mini-velo and folding bike festival that happened this past June. For those who keep asking "what niche does it fill" or "why do I need one" a look at this video will show that the people of Japan are long past asking questions like that of the mini velo. It is embraced as part of bikedom. Young people love them... especially women. They see it as a blend of kawaii('cute' in Japanese) and practicality, and marketers are using them in their shop displays much like you see cruisers or track bikes in Old Navy.

The event was put on by KHS Bikes Japan and Dahon. It featured races (Spandex and mini velos can mix), gold sprints, folding contests, and numerous vendors on hand showing their wares.




Tasty mixte mini with front rack!

Tuesday, February 22, 2011

Soma Love + Back in Stock = Happy Tuesday

We receive lots of emails from Soma customers, we revel in all of the praise Soma gets (its MOSTLY praise). And while we love you all equally, occasionally we get love so exceptional that we feel compelled to share it. This is one of those instances (duh!). We received this email from Tyson last week:
"Dear Soma,
I just recently put to rest on of your hemp messenger bags. It had been plastered to my back for over four years. I have always been very happy with and just wanted to say thank you. I have attached what the bag looks like just to show you. Thanks again. -Tyson"


A much-loved Folsom messenger bag

Thanks Tyson, we thoroughly enjoyed your picture and story! So yes, please send us your stories/pictures of worn-to-shreds Soma stuffs.. they keep us happy.

As one Soma product is laid to rest, another is born.. As I mentioned a few weeks ago, we recently worked with photographer Matt Washburn to get some sexy shots for the new Soma website (in-the-works!!). He was so taken with our beauties that in lieu of getting cash-money, he opted for a new Soma ES! He kindly sent us a picture of it all built up (build c/o the folks at American Cyclery):


This brings me to our BACK IN STOCKS, cause ES's are back in stock baby!

ALL THESE ARE BACK IN STOCK!!
Soma ES's in ALL sizes!
Soma Smoothies in ALL sizes w/matching pearl white forks!
18" Soma Juices!
AND MORE MINI VELOS!!

Wednesday, February 9, 2011

The Mini Velo has arrived!



[UPDATE 6/2015: The Soma Mini Velo is no longer being made. The sales of our first model didn't justify keeping it going. Interestingly though, this continues to be one of our most visited blog posts. If you have ideas for your perfect mini-velo bike, please share it in the comments or e-mail us (esp. if you are in the U.S). We may choose to give it another shot in the future. Thanks.]
 
Meet the Mini Velo, Soma’s newest bicycle. It’s a viable solution to living a carless lifestyle in our increasingly dense cities. With a width of less than five feet it can fit where most other bicycles can’t. This style of bicycle is already a huge success in Japanese cities, where space is tight.
Being the one of the graphic designers at Soma, I was responsible for getting some shots of the Mini Velo navigating downtown San Francisco. I rode the Mini Velo for a week and I have to admit, I was skeptical at first. I wasn’t so keen on the idea of trading in my Soma Smoothie for the Mini Velo. How would it handle? Would it be comfortable?
Riding the Mini Velo was a little surreal at first. With its small wheels and compact build, it definitely feels different than any bike I’ve ever ridden. It really won me over; the Mini Velo is very responsive! Last Friday I spent the whole afternoon riding with a friend (who was on a Univega mixte) around San Francisco. There was no point in the ride that I felt uncomfortable or had any trouble keeping up. Also, I made lots of friends; San Franciscans were pretty taken with it (we even had a bike messenger do a wheelie on it).
photo c/o Alissa de Vogel

So yes, the Mini Velo is fun to ride, why else would you want it? COMMUTING IS SO MUCH EASIER! Normally when I take the BART(high-speed train in Bay Area) with my bicycle (every weekday), I’m always really stressed out that I’m going to smack one of my fellow commuters in the face when I carry it up the station stairs. When I’m navigating through station crowds I feel pretty awkward maneuvering. When I had the Mini Velo, I felt so much more at ease in these activities, I felt much more in control of my movements! Also, it takes up a whole lot less space on the train, much to my relief (and the relief of my fellow commuters I’m sure).
photo c/o Alissa de Vogel
The Mini Velo’s compact build was not only an advantage on the train, it was also a huge advantage in my apartment and it when we photographed it in my friend’s cubicle. Normally I can barely get through my front doorway with my Smoothie parked there. Moving around my apartment can be really awkward. The Mini Velo is small enough that it fades into your furnishings; it’s not a prominent feature (which in a studio apartments, bicycles definitely tend to be). And if you’ve got roommates, they will thank you! Also, while I don’t work in a cubicle, I decided to take some pictures of the Mini Velo in my friend’s. As illustrated, the Mini Velo fit very comfortably. Don’t worry about leaving your bike locked up outside all day anymore…
photo c/o Alissa de Vogel
Here’s the meat and potatoes on the Mini Velo:
The Mini Velo is our only frame sold as a complete build.It's available sizes: 48cm, 53cm, 55cm. It weighs a cool 23.5 lbs...
Specs:
- Tange CrMo steel
- Sugino RD 53-39t crankset
- Micro-Shift bar end shifters
- Shimano Tiagra derailleurs and hubs (32h)
- Shimano Tiagra HG-50 11-25 9-spd cassette
- Kenda Kwest 20 x 1-1/8” tires
- Tange-Seiki RDC 1” threaded headset
- IRD Cafam Cantilever Brakes
- Cardiff Cornwall Saddle
- Kalloy quill stem
- Soma seatpost
- Fender braze-ons
Here's the Mini Velo Geometry(click to enlarge):


Friday, January 28, 2011

Friday fotofunfest(a sneak peak of what's to come)



Today we spend the day with the talented and affable photographer Matt Washburn, lavishing attention on our beautiful frames. Our friends at American Cyclery built up some lovely bikes: a Double Cross, Rush and the new Mini Velo.. Look for these shots on our website, flickr, and in some fine publications in the near future!! Happy weekend peoples!!!