Showing posts with label soma rush. Show all posts
Showing posts with label soma rush. Show all posts

Friday, February 10, 2012

Ride Like A Kid Again

We first started offering the Rush in 2001 when Soma was just born. Back then the whole fixed gear thing was still waiting for the starting gun to go off. In 2004 we started using the Tange Prestige tubing, and in 2010 we switched to the Tange dropouts. Two years ago we added our current head badges featuring the Sutro Tower. It still features the pure track geometry and killer styling that’s made it a favorite with riders for 10 years running.


I think the reason that the Rush has remained such a favorite is that it’s just good clean fun. Sure there are fancier track frames out there.  But when you ride a pure track bike the only thing that matters is what’s in front of you.  You may have only one bike, or you may have 10+ bikes, but when you ride the Rush you’re 10 years old, school is out and you can go wherever you want. It's not about how much your bike weighs. It's not about driving two hours to ride for 45 minutes. It's not about doing bar spins and 360s. It's not about getting sponsored by a soda company. It's about riding as far as you can without stopping. It's about riding all night. It's about pedaling so hard you throw up. It's about riding down the biggest hill you can find. It's about riding in the rain, and the snow. It's about riding in the hot sun with no hands while eating a burrito. It's about practicing track stands because you're friend need to catch up. It's about riding a bike when everybody else thinks your crazy for riding a bike. It's about riding until your tires have holes in them. It's about riding for the sheer unadulterated joy of being on a bike. So let's take back the streets.


Thursday, December 22, 2011

RIDER PROFILE: Ben Evans

Road to the Peruvian Andes. Photo: Jeremy Jensen

Ben Stuart Evans caught our attention when he sent us some breathtaking photos (shot by his riding partner Jeremy Jensen) of his epic trip riding from Oaxaca, Mexico to Caraz, Peru. They estimated to have ridden 3000 miles and gained a total of 50,000 vertical feet. They did these all on fixed gear bikes – Ben on his 2006 fiery red Soma Rush. He took his Rush [he says 'the Rush took him'] over countless mountain passes, through jungles and deserts, cities and hamlets, past glaciers and erupting volcanoes. They even did a 300-mile sailboat voyage across the Caribbean in hurricane season. What also struck us is that Ben is not just a simple adventure seeker, but has a passion for social work/public health. He was doing community health work in Oaxaca before his trip. On Dec. 4th he left the States to do work in Ecuador.

What's your name, age, and education background?

Benjamin Stuart Evans, 27 y.o., Masters of Public Health, Masters of Social Work; hometown St. Louis, MO

Jeremy Jensen; 29 y.o., Bachelor's in Construction Management; hometown Flagstaff, AZ

At the equator.


What kind of work have you been doing the last couple of years? Has it been more work or more exploring this past year?

My work over the past couple years has been a mish-mash of small jobs related to my field of study and totally unrelated work. I graduated in 2009 and immediately left Portland, Oregon for Oaxaca, Mexico where I worked with a couple of non-profit organizations. One of them, Puente a la Salud Comunitaria (Bridge to Community Health), works with families and farmers in rural Oaxaca to reincorporate a native grain, Amaranth, into the diet, agriculture and local markets of the region. My work with Puente, like my work with another organization that focuses on creating a space for children to lead their own community projects, was split between helping with organizational redesign and preparation for field work. I also taught English for a bit. One thing that I loved about each of those jobs was the ever-changing work environment--one day would be an hour-long meeting, the next would be a 16-hour day in the field. Since moving back to the states in December 2010, I've gotten my Wilderness EMT and worked on a fire crew with the Forest Service. [Editor: He is currently spending the winter in Ecuador working with a farming co-operative to identify mechanisms of social marginalization that affect their communities and thinking about how the co-op can start to address those inequities.]


Working with a non-profit in Oaxaca, Mexico

What is more satisfying/rewarding? Social work or riding?

Ay, I don't think I can quantify that one. They sort of feed off of each other. I'm a person who really needs that physical outlet, so I think I'm better able to tap into my creativity for work when I'm riding regularly. The flip side is that I am more motivated to ride when work is tough and I have ideas to process in the saddle. In that sense, work and riding are complementary for me, and mutually rewarding.

Canyon del Pato in Peru. Ben's "touring bike" is a 2006 Soma Rush. Photo: Jeremy Jensen


How did you train/prepare for long distance riding?

Honestly, my training was pretty sorry and Jeremy didn't train at all. I just tried to be in the saddle for at least 2 hours at a time a two or three days a week and ride really hard with weight for about a month leading up to the trip. We knew that the first few weeks of the tour would whip us into shape better than any training regimen, so we didn't worry about it too much. And frankly, sometimes, a midday mezcal was a bit more enticing than sweating up a mountain pass in the Mexican sun.


What ride/tour mistakes did you make you can tell us about to help aspiring touring cyclists to avoid?

Beware of expensive niche gear! I spent a lot of time and money researching the "best" racks for my handlebar bag and saddlebag, only to toss both of those pricy gadgets into a roadside trashcan when they failed two weeks into the trip. Keep it simple, bombproof and versatile when selecting gear. Use gear that you can replace or fix on the road (i.e.: broken plastic brace, not so fixable), gear that can serve a number of purposes, and then carry at least a couple of the most basic "refacciones" (spare parts; ex.: adjustable metal clamps, heavy weight zip ties, duct tape!) to get you through the most barren stretches of riding on your trip.

Avoid trip and route planning like the plague: I know it's hard not to plan, but seriously, just fly by the seat of your pants. The greatest fun on our tour was giving in to spontaneity 100% and enjoying the flexibility of riding for the journey, rather than the destination. Destinations change. Cranking through the rolling hills of Southern Mexico, Jeremy and I were stoked to be on pace for a 150 mile day and bent on making it happen when someone pulled over to chat with us roadside during a snack break. That someone ended up inviting us to stay the night on his brother's extravagant colonial hacienda just behind us--one of the most memorable events in 10 weeks on the road. We thought of the trip as a holistic adventure, not just a cycling one, and were repeatedly rewarded for that outlook. So take a load off, and forget the plan--the unforeseen will probably be far more spectacular than anything you can devise.

Sailing toward Cartagena, Columbia. Photo: Jeremy Jensen

Why did you choose to ride fixed? Just riding a geared bike would've been challenging enough.

We rode fixed out of necessity and love... which I realize sounds super cheesy, but it's fitting, really. Have a conversation in confidence with anyone who rides fixed and they'll explain to you the romance in it. It's just a special way of riding. We both had fixed gear bikes and no money to build anything different, but we had this amazing trip idea; it was going to happen. And we did it because we love riding fixed, it's simply an incredible feeling. The bike becomes a part of you. I'll be watching a sci-fi movie and people are jumping into futuristic robotic suits and using crazy mechanical body extension tools and such, and I always think, "Yeah, I already know what that's like." Jeremy had rode fixed from Bend, Oregon to San Diego the summer before, so when I asked him if he wanted to ride to Peru with me, we were both pretty decided on doing it fixed from the outset. The simplicity of it is so appealing on a long, remote tour. There's so little to break on the bike, and we matched our gear ratios so that we could sync pace and draft. And we never worried that we were in the wrong gear. It was the only gear! [Editor: Though he loves riding fixed, he did share that there are difficulties and unique challenges with touring on essentially a track bike, like carrying enough food/water or not having the comfort of fatter tires when riding gravel roads. Mr. Evan's views expressed in this interview are his own and are not necessarily those of Soma.]

Wednesday, March 16, 2011

Spring has sprung(so we've heard)!!!


Birds LOVE this frame!! (I don't want any comments saying it's for the birds...)

The word from chillier regions is that many of our riders are finally experiencing a spring thaw!! How exciting! I hope you all are polishing your steeds and taking to the roads!

In San Francisco, the season is also beginning to bloom! We've got some exciting events coming this weekend!!


Pizza, Music and Bikes! Oh my! Its an exhibit featuring frame builders in Northern California..very cool! These are people who make handmade bikes so unfortunately we won't be exhibiting but with brands like Sycip and Rock Lobster you can be sure there are gonna be some really sweet bikes there..here's more info: http://soulcraftbikes.blogspot.com/2011/02/una-pizza-napoletana-and-soulcraft.html


Pre-Pizza, Music and Bikes you can get your bike on at the first Sunday Streets of the season..
the Embarcadero route-classic. They have the whole 2011 schedule up on their website be sure to check it out.http://www.sundaystreetssf.com/event-info Very exciting!! We love Sunday Streets!

We hate to end on a sad note but we wanted to say goodbye to Race Face, you'll be sorely missed in the bike world!!


Friday, March 4, 2011

Happy Friday

We actually got some news to make this a Happy Friday.
Mike Hardy, the guy who was hit by a car AND got his Soma Rush stolen while the paramedics were attending to his shattered knee, has recovered enough to do a little riding. See more pictures of his new Rush on the BBG Kansas City fixed-gear team blog. Thanks David!

Friday, January 28, 2011

Friday fotofunfest(a sneak peak of what's to come)



Today we spend the day with the talented and affable photographer Matt Washburn, lavishing attention on our beautiful frames. Our friends at American Cyclery built up some lovely bikes: a Double Cross, Rush and the new Mini Velo.. Look for these shots on our website, flickr, and in some fine publications in the near future!! Happy weekend peoples!!!

Tuesday, November 16, 2010

Chris Piascik All My Bikes Zine


We are stoked when anyone purchases a Soma frame. We are especially happy when they immortalize them in art as Chris Piascik has.
Check it...

Full color, 28-page zine featuring illustrations of every bike I have ever owned. Since a young age I have been completely bike crazy, because of that I’ve had lots of different bikes of all shapes and sizes. Highlights include: General Hustler, Robinson SST, Schwinn Predator, S&M Holmes, Soma Rush, Standard 125R, Milwaukee Bruiser, All-City Dropout, FBM Joint 2, Freeman Transport.

32 Bikes! Limited run of 100 copies—each signed and numbered.

Order a copy at the Print Brigade webstore!

You can preview the zine in full on Issuu.

Wednesday, November 10, 2010

Hit By Car and His Bike Stolen...All On His Birthday



This happened to barista and cyclist Mike Hardy on his 27th birthday back in September. He was struck by a car riding his Soma Rush to his girlfriend's house. While paramedics were treating his injuries, the bystanders, who initially checked on Hardy after the accident, made off with his bicycle. This was all caught on a Kansas City Police Department dash camera. The video footage (click to view news story and video) shows the thieves checking the bike out for damage, then rolling off with it.

With the video footage in hand the police and Hardy hoped to be able to track down the thieves. The Kansas City cycling community and his friends had all pitched in to help get the word out on the stolen bike, which Hardy was very appreciative of. But so far, no luck.

When we heard about the incident, we tracked him down on Facebook and offered him a new frame and fork if his bike was not recovered. After giving the cops six weeks, he took us up on the offer. We also sent him a set of red Foer rims that were on the stolen bike. It will still be some time before Mike can ride, but at least he has something to look forward to when he can. We wish him a speedy recovery.

* * * * *
Mike said he and his friends lovingly built the Rush to be a racer. But we bet he didn't have a set of these new Urban Pursuit 31.8 bars. These are 31.8mm in the center for enhanced stiffness and have shorter horns than our original Urban Pursuit bullhorns. They kind of look like RB018's. These should be available in shops in a couple of weeks.



* * * * *
More new track bike news....track not tark since this show involves vintage pistas and other classic bicycles. Superb Bicycle asked us to offer up a little schwag for their vintage bicycle show, Bella Biciclette. I saw their promotional image and thought it was so cool and had to up it here.

Thursday, August 19, 2010

New Ad for the Rush Featuring Jason Clary

The photos for our ad already showed up on the Macaframa site and Prolly, so I guess we better break our silence.

Most companies will plan their advertisments out....do a bunch of concept sketches and ad copy, and have a long term plan of where and when to place the ads. You go get one (or two) idea approved by the boss. Proceed to scout locations, get bike builds specced and models ready. Go out and do the photo shoot based on the concepts. Lay everything out. Get final approval. The process is something like that.

Here's how we do it at Soma: We've been waiting for our guy Jason to build up his new Rush Special Edition for a few weeks now, so we could schedule a photo shoot. (He's been a little busy traveling as well with working with Maca.) Last week I heard he finally found an SG75 to finish off the build.

On Monday I texted him something to this effect, "I want to get a photo shoot going ASAP. Want to do an ad for Urban Velo." Funny thing is he misplaced his phone, so he never got the text.
But the next day I get a smart phone picture from him of his new Rush.

I contact Brad at Urban Velo to see when ad materials for the next ish. He says, "They are actually due today, but I can give you till Friday."

I say to myself "Dammit. We can't get a photo shoot and ad done before Friday. We got too much to do already."
So I resolved to do a quick n' dirty ad myself using the smart phone shot. It was nicely composed side shot of the bike against some graffiti art, but not too sharp though. I e-mailed a draft of an ad to Jason to look over. On Wednesday morning he calls me and says he wasn't feeling the copy I had written nor the photo he sent me and that he arranging an impromptu shoot this morning with his friend, Jayne. He promised she would send color corrected shots to me by mid-afternoon.

And in a few hours she DID -- to my surprise. The only thing that resembled professionalism in this process. The photos looked awesome, too, despite us not offering a lick of art direction. We didn't tell him how to build his bike or where to shoot. We probably would've suggested that he didn't slap so many stickers on it, but this is HIS bike, not ours. So we didn't sweat it; more legit we guess.

Julia (the other creative here) and I spent nearly the whole day working the photos into a variety of layouts. Finally finished about an hour ago. So despite our lack of planning, a misplaced phone, and that on Monday, we had absolutely nothing to work with -- everything seemed to come together OK.

Hope you get a kick out of this astonishing but true tale of working in the bike industry.

This is Jason's second Rush. He finds it a great frame for the type of rider he is...which fast, graceful, and a little insane. He's a stand out talent among fixed gear riders and we are glad he is riding a Soma.


One layout idea we were considering. Click to embiggen.
The actual UV ad we will keep under wraps. Photo by Jayne Liu

NO CASSETTES PART 12 JASON CLARY PART 2 from FonsecaFilms on Vimeo.



Jason doing what he does best from FonsecaFilms on Vimeo.

Wednesday, July 21, 2010

New Soma builds!! Better than a truck full of watermelons..

















Pedal Revolution in SF is responsible for these gorgeous builds.

...the Groove in cappuccino. With Soma Odin bars, IRD suspension corrected rigid fork and Shimano Deore/SLX drivetrain...






















The ES...a work of art! Nitto stem, handlebar and seatpost. Soma Hisou saddle, Sugino Crankset and Tiagra Controls and derailleurs.. the white saddle and handlebar tape do wonders! Don't worry, we will be adding pictures on these builds to our flickr and website, we were just SO excited about them we had to put them up somewhere in the meantime.






















The Rush in green...hey there fancy pants! Cinelli Priest bars, Tange straight blade chrome fork, Gatorskin Hardshell tires, IRD Defiant Track Cranks, Suzue Promax Disco hubset on Sun M13 rims, Cardiff saddle, Lugged Nitto setback seatpost and Lugged Nitto stem. Pedal Rev did a great job on this one...





















Behold...the Stanyan! Nitto OS heat-treated Handlebar, Suzue Classic Road hubs on Open Pro rims (decals removed). A handsome fellow, don't you agree? Thanks again to Pedal Revolution, bang-up job guys!

Thursday, March 4, 2010

Custom Rush Build From Copenhagen



Track Bike Shop APS in Copenhagen built this sweet Rush up.
The artwork on the bars (that's not tape), Flite saddle and Zipp wheels by Bender. Click on the pictures for larger views.
We have some stock of Slick Black Rush's left, but the two colors for 2010 will be Pearl White and Khaki Green. These will be available mid-April or so. This will be the first year we don't do a black track frame.



Saturday, June 13, 2009

A Great Headset For Our Soma Rush



Our friends at Interloc Racing Design have made their Techno-Glide Headsets in anodized colors for a long time, BUT only in 1-1/8". Finally they have gotten around to making colored headsets for the 1" threadless( and threaded) crowd, which opens them up for so many fixed gear bikes which use that size.

Any of these eight colors (including new additions -- purple and pink) would look fantastic on our black or white Rush track frames (the advantage of having a neutral paint color).

These are available on our online shop and at independent bicycle shops.

Wednesday, April 1, 2009

Soma Rush to Go ‘Full Monty’ with Removable Decals

In 2010 the Soma Rush track frame will be upgraded with nicer Tange track dropouts and have fully removable decals. Our graphic vision from the beginning was to go with extremely subtle decals, because we had heard many people didn’t want to be “rolling billboards”, but even with our low key graphics, we’d get requests for decals the owner can peel off. So in 2007, we released frames with removable downtube and top tube decals (with just the headtube and seat tube logos being permanent). The immediate response was positive. But after a few months, we’d started getting e-mails again requesting us to make ALL the decals removable.

At Soma, we always welcome customer input. But we were kind of torn with losing every speck of recognition on our most popular frame. It’s a pride thing.

We were so unsettled about this, we decided to consult a well known sports marketing company for a solution. They interviewed employees from a dozen bike shops they deemed “most influential and which best dimensionalized the fixed gear paradigm”
Their findings? They concluded that the track kids weren’t really after bikes with NO decals. “After taking off the original decals,... the majority of them apply a whole bunch of other stickers back on. These kids just like putting on decals and then peeling them back off. It’s like that bad habit of picking at the scab on your shin.”

Since they charged us a crapload of money,
we knew they were right.
Here is the unofficial reveal of the new graphics scheme for the 2010 Soma Rush. Each Rush frame will have 110 individual, removable, vinyl decals on the frame. (We calculate we can fit 130 on the 59 and 61cm). The kids can peel stickers to their hearts’ content. The marketing company estimates, “21% of the decals will NOT be thrown in the garbage, but actually end up stuck to a lamp post, mailbox or sideview mirror. That should help generate the critical guerilla marketing you’ve been lacking.” Freakin' genius.

Expect the new frames to drop in October.

[Update: Yes this was an attempt at April Foolery. We are happy to report that the 2010 Rush will really have all-removable decals, BUT just a sane & 'environmentally responsible' amount. There will be a new color... not sure what yet. And we are most likely using Tange's new track ends.]

Monday, August 11, 2008

Nice Portrait


This is from "mot_norm" (Motsu) in the Flickr community. He's a graphic designer and fellow cyclist living in Japan.
This gal is his hairstylist, Yoshiko-san! She rides a custom painted Soma Rush. Check out the alternating colors on the chain.

I think this was just a casual snap shot, but it makes for a great portrait. She's got her hairdresser's holster on. She's next to her whip. (She's color coordinated with her whip) And she's looking effortlessly chic and poised. She's beautiful. The shot's beautiful.

Thursday, February 14, 2008

Goldsprints SF and Rapha Party at NAHBS



The North American Hand-Made Bike Show in Portland attracted almost 3x the attendees as last year. Exciting show, yes. But perhaps just as exciting was the Rapha Roller Race party. Where else could you see frame builders racing against eachother. It's called roller racing across the pond, but it is probably better known as "goldsprints" here stateside.

Rapha hired the newly-formed West Coast Gold Sprints outfit to supply the equipment. Soma proudly sponsored four Rush frames and a variety of parts for the bikes. Pictures capturing all the action can be seen on BikeDaily.net's Flickr page. Thanks to Teisuke for letting us re-post a couple here.

West Coast Gold Sprints is currently booking gigs not just in the SF Bay Area, but up and down the coast. Look for them (possibly) at Sea Otter this year. To find out what their next venue is, get on their mailing list.

Friday, November 2, 2007

2008 Frame News and Other Updates


[Orginally posted Oct 2, 2007 on the mother site]
• Our Kamisori and Ensho saddles hit the warehouse today. In October, just as we said! That's a first. These are slick looking colored saddles with a CrMo rail price instead of a Ti rail price that most colored race saddles have.

• We have a Flickr page: It is mainly for posting older frame pix and Soma owner pix, but we did post a a pic of the new 650b MTB concept bike over there.

• 2008 Soma Rush: We will be phasing out the Fiery Red color and introducing a Pearl White. If you think white is a little 'played out', you can still get it in black. But our new Japanese distributor, Tokyo San Esu, really wanted to see white Rushes. Downtube decals will be removable on the new stock.

• 2008 Double Cross DC (i.e. "disc/canti"): We will finally be releasing a Double Cross with disc mounts. Cantilever bosses will be removable. Some of you are probably saying, "It's about time." It will be in the matte Midnight Silver that's been popular on our Juice frames. For the time being, this model will be offered in only 50 to 58cm.

There will still be cantilever-only Double Crosses in 2008 --for those who don't see the need for discs-- in a full size range.

• There is a brand new road frame that we plan to release mid-2008. We will release more details after evaluating our prototypes.