I spy...a slew of new wares at the Somafab storefront!

We've had a busy month here! It's pretty exciting, lots of awesome new products in the Soma store... So, seriously, if you're really burnt out at work or just generally playful, I propose a game of "I Spy"..

I spy with my little eye:

Cardiff Leather Top Tube Protector (with brass snaps-yesss)

Soma Ensho Electric Saddles (there are 6 different colors...bear with me here, they've got some ridiculous/kinky names)

*Dom(inatrix) Black-inspired by the recent Folsom Street fair, oh snap..
*Mutha of Pearl-I've had this one on my bike for the last few weeks and it's had lots of admirers..it's the belle of the freakin ball.
*Gloss Red-this one is mounted on the NEW Soma ZO seatpost. The seatpost also comes in silver and black.
*Blue Snakeskin-made from Vince Neil's old pants
*Acid Orange
*Anti-Freeze Yellow-it glows...

Pake RMX Stem Inspired by Nitto's old MT-16 BMX stem; great stem for fixed gear freestyle or BMX

Pake Alloy Track Frameset! Lightweight butted aluminum frame with no goofy shapes matched to a carbon fork that’s raked for track-like handling, but it will still take brakes. Don’t call this one ‘tarck’. It would love some time in the velodrome.

Cardiff Leather Bar Tape We've got seamless and seamed. Both awesome of course, no seams means no fraying!

Palmy ULocks in Black and White I like these the best of the bunch..

Seatcap Latex Seat Cover Who else is going to protect your leather saddle from Father Winter?!

Pake Urban Chains 1/8", 4 colors, snazzy...

Cardiff Saddles in Moss Green We've got the Mercia saddle (copper rivets) and Cornwall (steel rivets) in Moss Green.

And the Cardiff Leather Trouser Strap With reflective area like other trouser straps...but since its leather you could keep it on during your business lunch at the Four Seasons. I think.

Thanks for playing, it was fun...and if you don't feel like sorting through the store to find these treasures, don't worry, they're all in the new stuff section..

So...what do ya think?

The guys from Tange paid us a visit this weekend after Interbike. Lucky for us, they didn't come empty-handed. Their bounty included this tubular chromoly crank. It's really stiff AND it's weight is acceptable. Now comes its real test though...what do you guys think of it?

Double Dose of Double Cross Videos

The first one is from Bicycling Magazine who just finished reviewing a traditional Double Cross. This is probably the first in-depth review on a Soma frame in this the most widely circulated bike magazine in the U.S., which made one of our dealers exclaimed "about 9 years overdue". We think Michael Frank did a fairly awesome job on this review.

The second one is from Mtnbikeriders.com who reviewed a Double Cross DC built with a flat bar set up. It's just a short ride video. RL seems to have no problems keeping up with his buddy on hardtail mountain bike. The in-depth review can be found here.

A Soma is Born

This is my new Smoothie, still nameless, that was birthed this Sunday. Up until then I had been trucking around on a Peugeot mixte (a lovable bike until you're cursing it as you scaling one of SF's hills) . It's not fair to compare these two bicycles but I will say that since Sunday I have been a born-again biker.
First a few words on the Smoothie:
Let me preface this by saying I'm one of the graphic designers here at Soma. I've been here for 5 months now and before then my bike knowledge was scant. I'm at a conversational level in bike language. I love riding though, and I've started to appreciate the technical aspects of biking more since working here.

Smoothie definitely lives up to its name, my neighborhood is rife with potholes but since Sunday, riding's been a whole lot more enjoyable. While my Peugeot (Lucille 2) lagged on hills, climbing with the Smoothie is a breeze (maybe I should name it Ms. Moss). I love it so much that I keep it in my office with my all day-it's too beautiful to be tossed about in the communal bike parking area.

Why did I wait 5 months for biking bliss? As I mentioned above, having just stepped off the plane in Bike Land, the idea of building a bike was intimidating. I have become more comfortable with the parts, knew what I wanted in a bike and felt I was at the point when I could make a thorough shopping list.

My Shopping List:

Soma Smoothie Frame 54 cm (I'm 5'7") in Pearl White
Soma Fork 1 1/8" CroMo Lug White
Soma Thick and Zesty Bar Tape in Pear Green
Soma Toe Clips 2-Gate Chrome
Nitto Dynamic 626 Seatpost
Tange Headset Threadless in Black
The new silver Soma Shotwell Stem
Nitto Noodle Handlebar 41/26.0
Soma New Express Tires 700x26 w/ Skin Wall
Soma Ensho Saddle --the new Electric line in "Mutha of Pearl"(ridiculous saddles call for ridiculous names)
The SRAM Apex Group
and Velocity Deep-V rims

I love the Smoothie in Pearl White because of the versatility you have with handlebar tape and saddle color (as I mentioned, I'm a designer). I chose kind of crazy colors, I know, bright colors please me. My coworkers have given me a lot of grief over the tape/saddle combination... there's quite a variety of white Smoothie builds out there-check out our flickr pool. The possibilities are endless!

Having never built a bike before but wanting to get a taste of the process, I lured my coworker Keith (the resident mechanic) into helping me (his only currency is beer). We listened to some Lisa Lisa and Keith built my bike-explaining the process along the way. If you're a novice to building, I definitely recommend having a mechanic help you-it's pretty complicated and involves a few of odd/expensive tools.

Here are some pics from the process:


The first trimester



Keith pressing the headset



Shotwell Stem and fork... lost without their frame


Prepping the fork...


The third trimester...OOO!!!

Yes, building a Soma is intimidating to those unfamiliar with the process (me and many others). Yes, it would have been easier to head down to the local bike shop/shop the interwebs and pick up a Trek or Specialized bike already built. But when you assemble your own, every time you ride it you will be in heaven-relishing every decision you made. And Somas are so much more awesome!!

That's all....I promise. Have a great weekend, and for the love of Mike, go test ride a Soma!