New Colorway for the Rush and Juice

At Soma we don't change colors every year. We like to pick colors we think you'll and then keep them for a while. If we forced ourselved to change colors every years, we may end up picking some you don't like as much or something too trendy.

For 2017 we do have quite a few color updates.
The Rush, our track frame, is now available in Gloss Graphite. We love this color because it has a pearly richness to it when you look up close, but from afar the color isn't a bike thief magnet as some louder colors might be.

The Juice, our 29er SS/Geared frame, gets a charming baby blue. Some may say isn't kind of pastel or girly. We totally disagree. It reminds us a faded blue pick up truck or VW van parked outside some taco stand somewhere in Baja, Mexico. That's why we call it Baja Blue. And we have seen plenty of manly custom hardtails and road bikes that have used a similar baby blue.
The Juice has also been updated to fit wider tires --- 27.5" x 2.8" to be exact.
More traction. More confidence. More fun.

Other color updates: The Double Cross Disc will come in Sky Silver, a metallic silver with slight bluish tint. The B-Side will come in Fiery Red.

NYC Trip Post #3

Still got some more NYC pics to share with you. Try to keep up.

The Kinfolk shop was way bigger than I expected.

In addition to handmade bicycles they also sell collectables and apparel.

They had some lovely vintage Japanese film cameras on display.

Check out the Sugino 75 disc wheel on that thing!

The (kin)folks were nice enough to let me climb up to the loft where they have a studio space.

Behind the shop there's a bar with some super trippy interior design elements.

They way it's laid out kind of reminds me of a big bee hive.

I wasn't able to check it out at night, but I imagine it's a pretty neat spot.

After grabbing a sandwich at the Kinfolk Cafe  next door, I headed back towards the Williamsburg Bridge.

Couldn't pass up the opportunity for some more gratuitous product photography.

The East River make a pretty sweet backdrop, wouldn't you say?

Along the way I spotted this bitchin pump track. If it'd been open I would have tried it out on the Grand Randonneur, but since I was dropping her off at 718 Cyclery at the end of the day I figured I probably better not try climbing the fence.

My last stop was Chari and Co. back in Manhattan.

Their shop is small, but packed deep with all kinds of track gear.

They build up some mighty fine looking wheels.

They also cater to your artistic needs.

The folks there were super friendly and even gave me a Chari 5 Panel cap to take home. 

Whaddup haters! Mine has bees on it. 

Well, that's all folks! Thanks to all the friendly New Yorkers we met for showing us what's good. Visiting your city was a real treat. Can't wait to see you next time!

NYC Trip Post #2

Remember when I was going to post more pictures from our NYC trip. We'll here they are.

The 2nd day was all about visiting shops, so I drug myself out of bed and hopped on the bike.

Took a quick spin around the neighborhood to beat back the jetlag.

My first stop of the day was 718 Cyclery, which was conveniently right down the street from the hotel.

This shop is really great. They clearly have an appreciation for classic bicycles, a fact that becomes apparent as soon as you look around the space.

I hung around for a bit an chatted with the folks working the morning shift before heading out to my next destination.

Amazeballs view of Manhattan along the bike path.

Cruising around Brooklyn I happened upon quite a few little shops, but I only had time to peak in the window.

The Papillionaire Cycles shop  is a smart looking city bike boutique in Red Hood. They weren't open when I stopped by, but they had some cute step through bikes on display in their window.

I learned later that they're actually based out of Australia, but they're now doing some business stateside as well.

All kinds of classic Brooklyn Chewing Gum kit in this shop window.

Around lunch time I stopped in to the Red Lantern Cafe and Bike Shop.

Inside they've got a cafe with plenty of bicycle flavored art up on the walls and ceiling.

Even though I was still on west coast time, my bicycle sightseeing necessitated a refuel. Killer Paninis.

Heading north into Williamsburg I spotted the Brooklyn Bike Doctor shop and poked my head in. I was glad that I did, because they have a lot of neat stuff in stock including an original Seaweed Green Soma Delancey frameset.

I was told this custom Bike Friday collapsable tandem belongs to the owner.

I was super pumped to visit the next shop on my route. King Kog has been a fixture in the track bike world for years, and just recently opened a new location in Oakland.

I've got to make sure I pick up one of their new jerseys next time I stop by.

This shop totally lives up to the hype, and there were a ton of gorgeous bikes and parts to check out.

OG BMW trick track bike sporting Panasonic skinwalls.

So many Keirin frames you'd swear you're in Japan.

As I was admiring the Kinfolk track bikes on the floor, I learned they had just opened a new location nearby, so I knew I had to check it out. Tune in next week for more bike porn.