This week on "Stuff We're Stoked On"

We decided to offer up our Shotwell stem in a white powdercoat finish:










IRD just released their venerable Crossfire tire in white, and we had to get our hands on a set. Just in time for cross season, have the fastest looking bike out there.













Our new straight-blade track fork, Tange tubing, 100% pretty. Click.





























One more bit of shameless self-promotion: we have the Stanyan, Van Ness, and Saga Framesets in stock and are now listed on the Soma Shop.

Momentum's Cycling Chic

When the ladies at Momentum Magazine asked us to be involved with their bike fashion issue, we were definitely flattered. They have many respected brands in their e-mail address books, so we are glad to be approached. We ended up sending a Buena Vista and a Stanyan frame with various parts to Vancouver shop, Mighty Riders to build up for the shoot. (A big thank you to Ed, who built them up in record time)

All the bikes featured in the shoot will also be part of the Ready to Roll Fashion Show, presented by Momentum, associated with Oregon Manifest and Portland Fashion Week coming up October 10.

Momentum #41 is available for download now if you don't have distribution in your area. Check out the clothes, the features on Philly and Salt Lake and Minneapolis artist Adam Turman.

Click on images to zoom in. Photography by Kris Krüg

Super Everwear Tires

No, we didn't just make the tread thicker. (We already have arguably the thickest, longest lasting tread you can find on a 23c and 26c tires) We mined the brains at Panaracer (while they were sleeping) for the best technology to juice up our Everwears and after a week of sleepless nights we found the mojo.

Now I shall read from the prepared statement:

The Soma Super Everwear 700c tire boasts a superior casing that offers a significantly stiffened sidewall and 10x the puncture resistance of unbelted road tires and 4x the puncture resistance of Kevlar® belt technology.

We aren't going to give it a snazzy marketing name, but trust us, it does its job. Available now in some shops. In a few months, also look for Everwears to finally be available in 28c.

Introducing The Soma Saga

Our first shipment of Sagas have finally arrived. We know we took our sweet time, but in hindsight, we think it was worth taking time to dial things in.

This is probably the only touring frame readily available in the USA of high quality heat treated CrMo (Tange Prestige). When we originally said heavy duty, some people weren't sure what we meant. The goal was something in between a hard core expedition-style "take the kitchen sink to the Himalaya foothills" frame (like the Thorne Sherpa) and the standard "hard core USA tourist" to borrow terms from one of our blog readers. Another way to say it, is we wanted to make the most rugged and reliable frame out there aimed at carrying the loads the average "hard core USA tourist" normally carries.
• We specced a headtube that will probably be strong enough for free-ride use and it's taller than even our other frames to make it easier for you to get that upright position.
• The tube gauges and butts are specially specced for loaded touring.
• We took extra care in adding slightly more brazing material on the rear rack mounts.
• There's even a plate behind the BB for a double kickstand, if you wish to go that route.
• It's all wrapped up in a navy powdercoat with vanilla panels and gold accents.

This picture below shows a pre-production model. Many thanks to Pedal Revolution for the sweet build. More pictures on our Flickr page.