New Late Riser Bars and More!

Our introduction of the Straight Bars a couple of months back was a big hit.
We have a good feeling the Late Risers will follow suit. We offer these in more powdercoat colors than the Straight Bar. We are not offering black or silver, because there are plenty of black and silver riser bars out there--- even though they may not be perfectly suited for urban use. Unlike MTB/DH riser bars the Late Risers have less length and less backsweep. Having less sweep is more ergonomic as the width of the bar gets shorter. The wrists end up in a more natural position. That's our theory anyways.

Fixie riders will no doubt want to cut down its 540mm length to something more their liking, but this length is quite suitable for townie bikes as is. Much better for slipping through traffic than the average stock riser bar.

Also newly released is a new Soma cycling cap, our first.
Plus a new line of mini-pumps. It is so small we call it the Atom. These will fit in jersey pockets and even small seat bags. No reason to go on a ride without one.

Nice Portrait

This is from "mot_norm" (Motsu) in the Flickr community. He's a graphic designer and fellow cyclist living in Japan.
This gal is his hairstylist, Yoshiko-san! She rides a custom painted Soma Rush. Check out the alternating colors on the chain.

I think this was just a casual snap shot, but it makes for a great portrait. She's got her hairdresser's holster on. She's next to her whip. (She's color coordinated with her whip) And she's looking effortlessly chic and poised. She's beautiful. The shot's beautiful.

New Bar Tape Uses Advanced Soft Touch Materials

Our distributor in the Northwest, UBP, passed this little tidbit on to us.
It seems that our Thick and Zesty Bar Tape is not only great for handlebars. There is gal in the Fluid Luminescence Circus Arts Collective whose dance performances involves oversized hula hoops. She uses our tape to wrap her hoops. Check out a pretty awesome action shot of her.

Speaking of bar tape, we are about to increase our Thick and Zesty line yet again.

• For those with sweaty palms or who like the gruff striated texture of our Camouflage tape, we are offering Thick and Zesty "Striated" in basic solid colors.

• For those who must have the latest and greatest, we introduce our most advanced tape, Thick and Zesty "Soft Touch". It features the shock absorbent EVA resin material of standard T'n'Z and bonds it to high tech soft touch polyurethane. This stuff feels great. Grippy, but not tacky. Soft and subtly velvety to the touch. It just feels... good! Available in four solid colors.

Soma Will Be At The Bicycle Film Festival

The Bicycle Film Festival kicks off today in San Francisco.

We previously announced that we will be at the BFF Street Party on Saturday showing our wares- noon -5pm, BUT that has been cancelled "due to circumstances beyond the organizers' control." Vendors have been re-located to 180 Capp St (Bottle Capp Gallery), which is where the JoyRide art exhibit is being curated. So try to drop by between programs. Vendors will be showing their stuff, but however the entertainment scheduled could not be brought indoors.

Good news: West Coast Gold Sprints is putting together Friday's After-Party. To be at Sports Basement on Bryant St. just mere blocks from the Victoria Theater. Soma will be laying down many goodies to sprint winners and folks that sign up for SFBC tonight. And if you've been to a WCGS event, you know they put on an exciting event. Click on image for details.


Anyways this is about art and film, not parties and vendor booths.
Individual film program tickets start at $10. Festival passes are $30.