Tuesday, March 29, 2011

American Cyclery Tent Sale - This Weekend!


Hopefully you already know the San Francisco shop with the most Soma stuff is American Cyclery.
They are having their annual tent sale this weekend. Check it out if you are in town.

We are having a spectacular bicycle tent and sidewalk sale. We have purchased some very interesting bicycles, frames, parts and accessories from all over the world. For this one weekend only they are on sale.

Track, Fixed Gear Vintage, Classic lightweight, and tomorrow's classics all on sale. Many vintage bikes and stuff unearthed from our world famous basement. Some great project bikes and many one of a kind finds. 1950’s 650B Poteur and City bikes from France, British Rudge, Hercules and Raleigh bicycles. Vintage Campagnolo, Shimano, Huret Suntour components. Rare track stuff from 1950’s thru 2011. Lots of fun Single speed equipment.

We have a number of Waterford built Track frames, SOMA frames, Pake and Cinelli framesets at fantastic prices. Lots of great closeouts and one of a kind items. Many great American Cyclery Blow out Specials and lots of great deals on closeouts, demos floor models and last year's stuff.

ay April 1st sale item Preview from 5-7pm (no early birds)

Sale Saturday April 2nd from 10-6pm (no early birds)

Sunday April 3rd from 10 to 5pm.

Monday April 4th let’s make a deal!

Monday, March 21, 2011

Meet Ralph Lauren's newest model: The Soma Double Cross DC



We just got word that our good friends at Citizen Chain Cyclery in San Francisco recently built up a Soma Double Cross DC for the Ralph Lauren store downtown for their window display highlighting luxury sportswear (yes..LUXURY). The guild lines mostly concerned color--luckily we coordinated... Thanks Citizen Chain, it looks gorgeous!! Can't wait to see it for myself! Check out Citizen Chain's flickr for more pictures...

Friday, March 18, 2011

Click To Enbiggen

Just added a slew of photos to our Flickr stream.
Some stolen off our Facebook group. Others are owner submissions. Here are a few.
See more here and here.


"Retroscool's" Juice 29er w/ Titec H-bars and Surly Larry front tire



Jeff's Stanyan, which replaced a big brand aluminum road bike.
Wishes he replaced it sooner.



Soma ES from Dream Cycle.


Soma Double Cross from Dream Cycle. These are NOT custom matched
fenders! Amazingly the "beige" SKS Longboard fenders made from
recycled PET water bottles match our Ivory paint pretty closely.

Wednesday, March 16, 2011

Spring has sprung(so we've heard)!!!


Birds LOVE this frame!! (I don't want any comments saying it's for the birds...)

The word from chillier regions is that many of our riders are finally experiencing a spring thaw!! How exciting! I hope you all are polishing your steeds and taking to the roads!

In San Francisco, the season is also beginning to bloom! We've got some exciting events coming this weekend!!


Pizza, Music and Bikes! Oh my! Its an exhibit featuring frame builders in Northern California..very cool! These are people who make handmade bikes so unfortunately we won't be exhibiting but with brands like Sycip and Rock Lobster you can be sure there are gonna be some really sweet bikes there..here's more info: http://soulcraftbikes.blogspot.com/2011/02/una-pizza-napoletana-and-soulcraft.html


Pre-Pizza, Music and Bikes you can get your bike on at the first Sunday Streets of the season..
the Embarcadero route-classic. They have the whole 2011 schedule up on their website be sure to check it out.http://www.sundaystreetssf.com/event-info Very exciting!! We love Sunday Streets!

We hate to end on a sad note but we wanted to say goodbye to Race Face, you'll be sorely missed in the bike world!!