Gary's Soma Juice

Attached are three I-phone snaps of my new Soma Juice at the Benicia State Recreation Area. The bike is so much fun, and a very different experience from riding my old rigid 26er.

I highly recommend the semi-custom route, where one’s choices of a frame and components are guided by an expert--in this case, mountain bike practitioner and skilled mechanic Tom Hurlbut of American Cyclery in San Francisco. I had a fit issue that had to be accommodated--note the uncut steerer tube, available for further adjustment if necessary. No off-the-shelf bike can give you everything you want and nothing you don’t. Of course it’s more expensive to buy the components a la carte, but the result in my opinion is worth the extra expense, and I doubt I’ll be replacing anything any time soon. And not least, it’s steel!

GARY K. HEPPELL

2014 Juice Update

2014 Frame News!

Our new B-Side has been getting some circulation online lately, but we wanted to let all the 9er fans out there know we didn't forget about you.

Here's a few shots of the Brownstone Soma Juice for 2014. The geometry is unchanged from the 2013 model, but we're going with a tapered head tube to accommodate some of the newer forks on the market these days (Zero Stack upper assembly and an external cup 40.EC44 bottom assembly). Don't worry though, you can still uses a regular steer tube with the correct headset (Zero Stack).

These should be ready to ship in a couple weeks so if you want one of the first batch get in touch with your local Soma dealer and ask them to reserve one for you.